Men in British Columbia appear to be bigger coffee drinkers than women—and they’re more likely to bring their own travel mug to the coffee shop.
“Three in five female coffee drinkers in the province acknowledge using their travel mug at a coffee shop at least a few times (in a week),” said Mario Canseco, president of Research Co. which conducted the survey in May. “Among men, the proportion of travel mug users is actually higher, at 71 per cent.”
Fifty-eight per cent of the men surveyed said they drink at least three cups of coffee per week outside of the home. For women, the number was only 47 per cent.
Research Co. surveyed 800 adults in B.C. about their coffee-on-the-go habits. They asked participants how many cups per week they drink outside of the home, and how often they bring their own travel mug to the coffee shop. They also asked coffee drinkers about which coffee chains they prefer, and their participation in loyalty programs. The survey has a margin of error of +/- 3.5 percentage points, 19 times out of 20.
“Among men (in B.C.), the proportion of travel mug users is actually higher, at 71 per cent.”
Interesting regional differences surfaced when people were asked about their favourite big-brand chains.
While Tim Hortons and Starbucks were far ahead of any other chain and Tim Hortons led in every part of the province, its dominance was most pronounced in northern B.C. where 61 per cent of participants called it their favourite. Starbucks was next in the north at only 14 per cent.
In Vancouver the two chains were almost neck-and-neck at 39 and 38 per cent, respectively.
However, when participants were asked about which chain they would never patronize, folks in the north chose Tim Hortons as No. 1 (27%). Over on Vancouver Island, Starbucks was the chain most were likely to avoid, also at 27 per cent.
The survey also broke responses down by age, and two interesting highlights emerged. While two-thirds of these coffee drinkers overall participated in loyalty programs at their coffee shop, the numbers were highest in the 18-34 age group at 70 per cent, compared with 65 per cent among those aged 35-54 and 62 per cent of those 55 or older. Young coffee drinkers were also the most likely to bring their own travel mug.
On the sustainability front, the Fraser Valley may have some work to do. Only 34 per cent of Valley residents said they bring a travel mug most or all of the time. The next lowest was southern B.C. at 42 per cent. Northern B.C. was highest at 64 per cent.